What are cookies?
We collect a number of cookies from our users for various reasons. Some of these cookies are needed in order for the website to function, others help to improve user experience and others we use to track the website’s performance so that we can make improvements based on how our users interact with the site.
Examples of such information include:
- New users visiting our site
- Returning users visiting our site
- Time users spend on site
- The number of pages a user visits
- Location information.
What types of cookie are there and which ones do we use?
There are three types of cookie:
- Permanent cookies remain on a user’s device for a set period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
- Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.
- Third-party cookies are installed by third parties with the aim of collecting certain information to carry out various research into behaviour, demographics etc.
Cookies also have, broadly speaking, four different functions and can be categorised as follow: ‘strictly necessary’ cookies, ‘performance’ cookies, ‘functionality’ cookies and ‘advertising’ cookies.
Strictly necessary cookies are essential to navigate around a website and use its features. Without them, you wouldn’t be able to use basic services like registration or shopping baskets. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet.
Performance cookies collect anonymous data for statistical purposes on how visitors use a website, they don’t contain personal information, and are used to improve your user experience of a website.
Information supplied by performance cookies helps us to understand how you use the Website; for example, whether or not you have visited before, what you looked at or clicked on and how you found us. We can then use this data to help improve our services.
Functionality cookies allow users to customise how a website looks for them: they can remember usernames, language preferences and regions, and can be used to provide more personal services like recommended products based on your browsing history.
Advertising cookies are used to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement, and be used to chart the effectiveness of an ad campaign by tracking users’ clicks.
We use advertising cookies to display retargeting marketing messages to you on third-party websites.
‘Retargeting’ is a form of interest-based advertising that enables us to show you advertisements selected based on your online browsing activity on our Website. This allows third-parties to display ad campaigns to people who previously visited www.premiumtags.co.uk.
Without these cookies, online advertisements you encounter will be less relevant to you and your interests. If you would like more information about interest-based advertising, including how to opt-out of these cookies, please visit www.youronlinechoices.com
To manage your Google advertising preferences, visit – http://www.google.com/ads/preferences/html/opt-out.html
How do I control my cookies?
Typically, browsers are set up to accept cookies. To prevent cookies being used, you can change the settings of your browser to reject cookies.
However, if you do switch certain cookies off, those settings will apply to all websites and not just this one, and it may mean that you lose some functions within certain websites. Also, by disabling cookies, you may find your experience within our website is not as good as if you allowed cookies.
Visit the ‘options’ or ‘preferences’ menu on your browser to change settings, and check the following links for more browser-specific information.
By continuing to use our site, you agree to the placement of cookies on your device. If you choose not to receive our cookies, this may affect your browsing experience.